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A: Web Content Management Systems: Architectures & Products
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

  • 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality 7 categories of CMS products, including features
  • and typical price ranges
  • Specific characteristics of sample vendors in each category
  • How to start evaluating and ultimately select suitable technologies for an organization
  • The 4 most common CMS pitfalls, and best practices for avoiding them
This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization's CMS needs and identify suitable technology choices.


B: Enterprise Search: How to Successfully Adopt and Deploy Search
Lynda Moulton, Lead Analyst for Enterprise Search, the Gilbane Group
Drawing on a body of research assembled over the past year by Lynda Moulton she will focus on the search marketplace with a heavy emphasis on what users are currently experiencing, what they want and need, and a myriad of offerings that are vertically positioned in the market. During this three hour session she will share insights into:

  • Unique aspects of search products and their target audiences in the marketplace
  • Instructional anecdotes of real but anonymous user experiences that will highlight "dos and don'ts" for how to select, implement and deploy search
  • Team building for selection, implementation, deployment and use case scenario development
  • Finally, drawing on her own experiences as a software vendor, she will share ideas for building a long term productive and healthy relationship with your search vendor


C: The Hive: A New Model for Extracting the Best from ECM Initiatives
Cairo Walker, Consultant, Enterprise Content Management Graduate Program, University of Technology, Sydney
The Hive recognises the complexity that ECM, intranet and IM teams work with on a daily basis and outlines 36 activities that underpin the ongoing management of ECM initiatives. This workshop provides an overview of these activities in order to raise the awareness of teams regarding the many activities that must be undertaken. The Hive includes heuristics for self-assessment so that teams can identify where they are today, a tool kit for each area and an overall model to identify blind spots. The Hive is divided into the following six top level areas:

  • Strategy - know where you are going
  • Design - make it easier for staff
  • Content - meet the business need
  • Change and communications - inform and support everyone
  • Technology - keep it all working
  • Team - be effective
All participants will receive a complimentary copy of the Hive heuristics so that they can undertake a self-assessment upon returning to their organisation.


D: Buying and Implementing Content Management and Global Translation Management Systems
Andrew Draheim, Globalization Consultant, Dig-IT!
Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of "enterprise content". Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution. Two of the most experienced implementers will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant cost and savings (and consequent business opportunities) global content management can offer. Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:

  • What information is needed, and by whom?
  • How will information be published around the world and delivered to customers?
  • What information should be translated, and into how many languages, and when and how?
  • How can content be localized, even if it's not translated?
  • How do we make sure the content is ready on time, when and where it's needed?
  • Can we streamline the processes we're using today, and save time or money, or do we need new processes?
  • What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
  • What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?
This workshop is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications. Participants in this workshop will:
  • review application scenarios to define the "must haves" and "wants" for good global content management
  • learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver
  • share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance
  • understand how language-technologies can help manage global content
  • develop individual requirements and guidelines for procuring and implementing technology for their own companies
This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.


E: Social Media 101: Building a Social Media Roadmap
Rachel Happe, Research Manager, Digital Business Economy, IDC
Social media tools are changing the landscape of how we communicate and access information, which is having a dramatic impact on enterprises of all sizes. In this workshop, we will explore the landscape of social media applications and the most typical uses including marketing, customer support, and product development. This session will include:

  • Discussing participants' needs in the context of a community maturity model
  • Identifying the major use cases
  • Articulating expected benefits
  • Identifying predicted challenges
  • Collaboratively developing high level requirements and identifying potential gaps
  • Reviewing the vendor landscape

This workshop is aimed at business and technical professionals who are exploring the uses of social media within their organization. All participants will receive a copy of The Social Enterprise: How Social Networking Changes Everything.


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