Conference Program

Conference sessions are organized by track. Session titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have them. (This page will be updated daily with any additions or changes from now through the conference.) Track links:

Keynotes (K)
Customers & Engagement (E)
Colleagues & Collaboration (C)
Content Technologies (T)
Content Publishing (P)
Pre-conference Workshops

Keynotes (K)

K1. Opening Keynote
Our opening keynote session sets the stage for the rest of the conference with presentations & discussion of two of our main themes: engaging customers, and collaborating with colleagues. Prolific blogger and Twitterer Jeremiah Owyang may communicate with more companies on the use of web and social software technologies for connecting with customers than any other individual. Jeremiah has been involved in interactive marketing both as a Web marketer and an analyst at Forrester and now at Altimeter Group. If you want to know how companies are actually using social and web tools to engage with customers, Jeremiah is the go-to guy. Strategist and Author Dan Rasmus has been studying the knowledge worker workplace as an analyst, consultant, and at Microsoft for decades, and has deep insight into how it has, and will continue, to change. Dan will be talking about two critical areas of collaborating in today's, and tomorrow's, workplace: cross-border, cross-culture collaboration practices, and how to design workplace experiences that will buffer people from complex changes that will likely take place in the future.

Moderator: Frank Gilbane, President, Gilbane Group
Speakers:
Jeremiah Owyang, Partner, Customer Strategy, Altimeter Group
Daniel W. Rasmus, Strategist, Author, Listening to the Future

K2. Industry Analyst Keynote Debate: Industry Analyst Debate - What's Real, What's Hype, and What's Coming
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Moderator: Frank Gilbane, President, Gilbane Group
Panelists:
Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

Customers & Engagement Track (E)

E1. Track Keynote
The Customers & Engagement track kicks off appropriately with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Donna Rossi, VP Global Customer Experience Management, Western Union
Kumar Vora, Vice President & General Manager, Enterprise, Adobe
Shannon Ryan, CEO, non~linear creations

E2. Findability – Crafting Your Site to Drive Traffic and Improve Conversions
Whether your site is carrying corporate information, delivering content-based products, or selling goods and services directly online, you have to be able to be found to be successful. The exploding fields of online marketing, search marketing, search engine optimization, and social recommendations are all producing rapid-fire innovations in web site findability and commercial targeting. In this session, the panel of online marketing experts and search specialists present some of the most current ideas about attracting and converting audiences, and suggest practical ways to implement them on your site.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Sam Mefford, Enterprise Search Practice Lead, Avalon Consulting, LLC
"Four Techniques to Increase Meta-Data Quality with Less Staff"

E3. Connecting Users and Content – Panel
In a multigenerational, multicultural, global business environment, customers have never been more diverse, more demanding, or more important. Companies today understand the need to provide targeted, personalized content to customers—internal and external. They realize meeting the content needs of their customers provides an opportunity to create added value for their products and their brands. .But how do you connect your knowledge of the user with decisions about the content you create and deliver? This panel discussion will bring together content managers and professionals who have used information about their customers to make key decisions about content and how to deliver it. Based on their own experience and real life case studies, the panel will discuss:

• The long-term value of a customer and the role content plays in establishing and maintaining that relationship
• The link between understanding the user (personas, surveys, task analysis, scenarios, content metrics) and the content strategy and model
• How to build customer feedback and understanding into your customer lifecycle so that your knowledge of the user is dynamic and on-going Tool and technology implementations

Moderator: Joan Lasselle, President, Lasselle-Ramsay, Inc.
Speakers:

E4. Reaching More Customers - Case Studies in Multilingual, Multisite WCM
The number one requirement for audience engagement is language. We can’t engage our audiences if we don’t communicate in their preferred language. Leading practitioners show how they are addressing the significant challenges associated with managing global content for multiple websites in multiple languages.

Moderator: Mary Laplante, Vice President, Client Services & Senior Analyst, Gilbane Group
Speakers:
Gary Muddyman, Managing Director/CEO, Oxford Conversis

E5. Audience Engagement Frameworks - Case Studies
This session will review case studies from two organizations which have demonstrated the ability to increase sales via personalization and online engagement. The presentations will highlight the business needs and challenges of each organization, describe their approach/solution, and review their results as well as the lessons they learned along the way.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Gert-Jan Schikker, Marketing Manager New Media, Voetbal International

E6. Gathering Customer Intelligence – Are Listening to Your Customers?
In order to be persuasive, one must first be perceptive. The perceptive layer, or customer intelligence layer, of a web property is a key component of successful online engagment. This session will explore the use of social analytics to measure customer engagement, brand perception, market reach, social sentiment, etc. It will also review the best practices of how to integrate the volumes of this social data back into search engines and their relevancy ranking systems in order to improve user experience, personalization and ultimately ROI.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Carl Grimm, Director, Advanced Technologies, New Idea Engineering "Behavior Based Engagement"
Rob Howard, Founder & CTO, Telligent, "Social Analytics: Know Your Customers and Your Brand"

E7. How to Mold the Customer Experience
With all the talk about Customer Intelligence Engines, Audience Engagement Frameworks, perceptive and persuasive content, etc., what can the average organization do to implement such capabilities? This educational session will review many of the techniques that organizations can use to personalize content in a manner which will engage their audiences and improve ROI.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Melissa Casburn, Director of User Experience, ISITE Design
Darren Guarnaccia, VP Product Marketing, Sitecore

E8. Smarter e-Commerce – Raising the Bar for the User Experience
Businesses who sell online have long had the goal of converting their users from tire-kickers and price-shoppers to loyal brand communities. The most successful brands today are focusing heavily on creating user experiences that are more compelling than their competition, and making the intelligence behind delivering that premium experience a corporate competitive advantage. Join this panel of e-Tail and e-Commerce experts as they discuss the techniques behind successful user interactions, from understanding user intent to offering the most exciting discovery environments.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Ed Hoffman, VP, Global Business and Corporate Development, SLI Systems
“The Language of Your Customers and SEO: Using Long-tail Terms to Improve Findability”

E9. WCM as the Digital Marketing Hub
The capabilities of Online Marketing platforms and Web Content Management systems are beginning to converge. Similarly, the roles of marketers and content managers are overlapping more and more as marketers begin to take ownership over all web site content. Using real-world case studies, this session will explore the ways in which marketers utilize WCM strategies to manage content both within and beyond the bounds of their web sites - including the use of social media. It will also identify the features and functions that are most important to online marketers, those which aid them in increasing engagement and measuring effectiveness.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Robert Rose, Chief Troublemaker, Big Blue Moose
"The I Before E - Even After C - Of Digital Marketing And WCM Convergence"

Colleagues & Collaboration Track (C)

C1. Open Source Collaboration Software: Benefits and Challenges
Much has been said about how open source collaboration suites can be deployed to support communities in flexible, interactive environments that expedite connections within and across organizations. This session asks what makes open source offerings desirable, are they all that different from commercial platforms, and how do you best use them to channel the flow of information and solve business problems? Several implementers will take us inside their community development processes and also discuss how open source principles contribute to their innovative collaboration solutions.

Moderator: Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group
Speakers:
Dr. Donna Cuomo, Chief Information Architect, MITRE
Laurie E. Damianos, Lead Artificial Intelligence Engineer, Multimedia & Collaboration, MITRE
Arje Cahn, CTO, Hippo

C2. Integrating Collaboration Software and Content Management Systems to Enhance the Content Lifecycle
Collaboration tools and workspaces help individuals share content, but can create compliance headaches. On the other hand, Enterprise Content Management systems instantiate content management policies and processes well, but are viewed as stiflers of collaboration. This session investigates the complementary use of both types of software to provide the flexibility content authors and users want with the structure that content managers require.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Speakers:

C3. Cloud-Based B2B Collaboration Services: Cross-Firewall Groupware
The need to collaborate and share content across firewalls has grown significantly as business becomes more of a networked activity. Knowledge workers are increasingly turning to collaboration and content management tools that are located in the cloud to work with others outside of their organization. This session explores some of the use cases and value propositions associated with cloud-based, content-centric collaboration services.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Speakers:
Andy McLoughlin, Co-Founder & VP Business Development, Huddle
Sri Chilukuri, Chief Executive Officer, Content Circles

C4. Social Analytics: The Key to ROI in Enterprise Social Software?
One of the largest inhibitors to the adoption of enterprise social software has been the inability of advocates to offer currency-based business cases, either pre- or post-deployment. This session examines how analysis of social software usage data can help to produce credible demonstrations of ROI in enterprise social software.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Speakers:
Rob Howard, Founder & Chief Technology Officer, Telligent
J.B. Holston, CEO & President, NewsGator Technologies, Inc.

C5. Real-time Search – Mining the Conversation for Immediate Results
Recent announcements from Microsoft, Google, and Yahoo! about access arrangements to data feeds of social content from Twitter, Facebook, and OneRiot is bringing real time information from microblogs and social networks into the results lists of major Web search engines for the first time. The arrival of real time content on the largest search sites represents a significant milestone in the development of Web 2.0 and an important strategic initiative for the web search giants and social sites alike. This session will explore the accelerating convergence of social content and search, and identify how this trend will impact everything from a business’s online marketing strategies to the contents of its employees inboxes.

Moderators: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC & Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Speakers:
Catherine H. van Zuylen, VP, Product Marketing, Attensity Group

C6. Integrating External and Internal Social Efforts to Maximize Business Performance
Some organizations have deployed enterprise social software to address both external and internal use cases, but few have created linkages between the two. This session uses customer case studies to demonstrate the business value created by integrating external and internal social collaboration efforts and to highlight some of the related challenges.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Speakers:
Ken Efta, Co-Founder & Principal Consultant, Allysis

C7. Breaking out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments
Gilbane research shows that lack of collaboration is a major barrier to more effective content globalization practices. Managers and operational champions recognize this, but struggle to break out of departmental silos (such as web operations, technical documentation, sales and marketing, and customer support). This session helps attendees identify a starting point for better collaboration. Topics include where organizations benefit by sharing content and language assets, when to make the leap across silo boundaries, and how to institute effective business processes that span departments.

Moderator: Mary Laplante, Vice President, Client Services & Senior Analyst, Gilbane Group
Speakers:

Content Technologies Track (T)

T1. Learn About SharePoint
The release of SharePoint 2010 is not far off (apparently, May 12th). If you haven't already looked into it, now is definitely the time to start. This session will provide multiple viewpoints on implementing SharePoint.

Moderator: TBD
Speakers:
Tom Sheridan, IT Director, Gas Technology Institute
"Implementing SharePoint: An end-user Perspective"

T2: Evaluating the SharePoint Ecosystem
Microsoft SharePoint boasts a large and quite diverse "ecosystem" of consultants, integrators, and add-on software vendors. For customers, though, this landscape can be very confusing. Who are the key players? what sort of supplementary tools do you need? What are the pros and cons of going outside Redmond for key services? How does SP 2010 change all this? Tony Byrne from SharePoint Watch (a service of the Real Story Group) will try to answer all your questions.

Speaker:
Tony Byrne, Founder, Real Story Group (formerly CMS Watch)

T3. Content Metrics: Tools for Measuring ROI in Global Content Infrastructures
Is your organization’s multilingual content delivering the business results that you and your colleagues, managers, and executives expect? You’re not alone if you can’t answer that question. Credible, measureable insights into what content is working and what’s not remains the practice of magicians and shamans at most organizations. Fortunately, content metrics can less black art and more science. This session looks at new tools and technologies that enable you to develop the metrics you need to align your content practices with business objectives, measure the impact of multilingual content, and get funding for investment in content globalization infrastructures (people, process, and technology).

Moderator: Mary Laplante, Vice President, Client Services & Senior Analyst, Gilbane Group
Speakers:
Michael Martyn, President, Enthink, Inc.

T4. SharePoint Search – Evaluating Options and Alternatives
With the upcoming release of the lastest versions of SharePoint and Office, many firms are taking a new look at their search strategies in light of the changing offerings from Microsoft. In this session, leading Sharepoint experts will discuss the new look of search in SharePoint and offer their guidance about how to go about building a search strategy that makes sense in light of the goals of the business, the many search systems installed, and the future directions in the technology.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Miles Kehoe, Senior Strategist & President, New Idea Engineering
Jeff Fried, Senior Product Manager, Microsoft

T5. Building & Managing Content in the Cloud
The Cloud is emerging as a powerful strategy for creating and managing content assets that provides advantages over locally hosted content. Universal access to content provides flexibility for organizations with distributed content creators, processors, and service organizations. Deployment of software and content is greatly simplified. Even investment in client and processing platforms can be significantly reduced by hosting your content and systems in remote, secure, robust environments. This session examines these advantages and strategies for content creators and managers working in the Cloud.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Jen Grant, VP Marketing, Box.net
"Comparing SaaS & Traditional ECM Systems"
Sophie Hurst, Director, Product Marketing, SDL
"The Cloud, The Crowd and Collaboration"

T6. The Future of Open Source Content Management
Deploying open source content management systems requires thoughtful planning and a strategy for success. A new generation of content-enabled application platform is then appearing and will rapidly become the new way to develop content composite applications. This session examines the direction open source content management tools are taking and will aide in planning for future implementations.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Geoff Bock & Dale Waldt, Gilbane Group
"Gilbane Group Technology Landscape for Content-centric Solutions"
Ian White, The Business Insider
"Scaling Web Applications with NonSQL Databases: The Business Insider Case Study"
Emmanuel Garcin, Vice President & General Manager, Jahia North America
"Future of Content Management Platforms (CMP) and WCM Solutions"

T7. Understanding Information Strategies - Building the I in Your IT Team
Too many teams that deliver information focus on delivery to the exclusion of their information. They pursue a technology strategy with no corresponding information strategy. Using work the speakers have done at a variety of commercial, nonprofit and educational organizations, they will talk about how you can use an information strategy and analysis to complement the information systems approach your team uses. We will discuss: how an information strategy matches business goals, user needs and information structure, how information structures bring value to both the business and the user, and how to begin creating strategy and structure in your organization. The session also looks at the nature of content and how we may need to change its development, management, and delivery to survive in a "Web 2.0" world, and what that means for forward-thinking information architects and content curators. Everyone believes that information is power, this session will help you start harnessing that power. The session will be especially useful for project teams comprised of IT and information managers.

Moderator: TBD
Speakers:
Bob Boiko, Senior Lecturer, University of Washington iSchool
"Building the I in Your IT Team"
Rahel Anne Bailie, Content Strategist, Intentional Design
"Content Strategies for Today's Delivery Requirements"

T8. Open Source Tools That are Changing the Content Technology Landscape
Open Source tools are dramatically changing our perceptions of software and how we invest in tools for content creation, management and delivery. Open source tools are created more cheaply by a broad team of developers, but also may require strong support organizations to make them work, so they are never free. This session will examine effective strategies for evaluating and deploying open source content management tools.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Aldo Bermudez, Sr. Manager, Web Publishing, Cisco Systems
"Open Source Content Management in the Enterprise"
Shaun Walker, Founder & Chief Architect, DotNetNuke
"Combining Open Source with ASP.NET 4.0"

T9. Semantic Technologies – Foundation for Smarter Online Business
We are seeing the emergence of a new class of both enterprise applications and web-based businesses in which semantic technologies play a core role in delivering value to the user. These new applications are based on analytic intelligence about the nature and context of the information at play in their domain, while at the same time taking the intentions and context of the user into account. In this session, you will hear from leading practitioners about how they are engineering content enhancement, semantic search techniques, and contextualized user interaction designs to deliver smarter products and services to users.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Marc N. Haines, Senior IT Architect, Ictect
Nosa Omoigui, Founder & CEO of Nervana, Inc
Brooke Aker, CEO, Expert System USA

T10. Building Robust Content Assets
Robust content can drive many processes designed to realize savings in time and costs and enable high quality, accurate information. Building robust content requires an understanding of the business drivers for your content and the systems that are used to create and manage it. Migrating legacy content to a robust environment will entail adding detail and value to the content before it can enable these benefits. This session focuses on the challenges and goals for creating robust content.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Andrew Striemer & Chad Miller, Robert Half International
"Pain Free Content Migration at Robert Half International"
Deane Barker, Content Management Practice Director, Blend Interactive
"The Mysterious Art of the Content Inventory"
Dick Weisinger, Software Technologist, Formtek
"Building a Global View of Your Organizational Data"

T11. The Leading Edge of Content Technologies
Content technologies are never static, are always evolving, and can be surprising. Businesses endeavor to attempt the next new strategies to better meet their objectives. This session focuses on some leading edge concepts and approaches to creating, managing, and delivering content that support these new and bold initiatives.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Steve Carton, Vice President, Content Technologies, Retrieval Systems Corporation
"Overcoming Information Silos with Semantics"
Cheryl McKinnon, CMO, Nuxeo
"CMIS - What is the Value to Business?"

Content Publishing Track (P)

P1. Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages
Gilbane coined the term “multilingual multiplier” to refer to those costs that are solely related to formatting content for delivery to customers in multiple languages. Commonly referred to as “desktop publishing costs,” they are a symptom of language afterthought syndrome – that pattern of treating language requirements as secondary considerations within content strategies and solutions. Learn how to eliminate the multiplier effect with holistic approaches to content, translation, and publishing systems and processes.

Moderator: Mary Laplante, Vice President, Client Services & Senior Analyst, Gilbane Group
Speakers:
Vern Hanzlik, Chief Marketing Officer, Sajan & President, Sajan Software
Camthuy Nguyen, Localization Program Manager, Collaboration Software Group, Cisco WebEx
Jeff Kennedy, Manager, Engineering Systems Department & Technical Publications Department, Club Car, Inc.

P2. What Ebook Readers & Tablets Mean for Enterprise Publishing
Kindle, iPad, netbooks, Blio, Skiff, smartphones—not to mention new e-reader devices announced too quickly to track—offer enterprises many options and many more questions about mobile content device value to business. This session presents a quick overview of the current state of art in mobile content devices, and lively discussion about enterprise applications from a panel of device makers.

Moderator: David Guenette, Senior Consultant, Gilbane Group
Speakers:
Ned May, Director & Lead Analyst, Outsell Inc.

P3. A Blueprint for Book Publishing Transformation - Content Management and Metadata Across Publishing Systems
The years of development of content technologies within the enterprise have resulted in capable metadata-driven content management platforms that give publishers the means to be media-neutral and operationally efficient from publication planning through to delivery of content to customers. Two case studies provide real-world examples of how leading publishers are embracing this evolution.

Moderator: David Guenette, Senior Consultant, Gilbane Group
Speakers:

P4. DITA As High Tech Strategy: Plans and Vision
This interactive panel discussion will take up several high tech and software companies’ experiences in heading towards and implementing DITA. Representatives from NetApp, VMware and FICO will compare and contrast their learnings in heading down the path towards DITA. They will share what they have learned and best practices they have developed in implementing DITA. They will also share their vision for what they still have left to do and their vision of where they want to be. Topics will include how to: organize writing teams, get writers motivated, develop information architecture, use conditions and variables, attack development of stylesheets, integrate with software development organizations and set goals for the future.

Moderator: Bill Trippe, Vice President & Lead Analyst, Content Strategies, Gilbane Group
Speakers:
Catherine Lyman, Director, Information Engineering , NetApp
Laura Bellamy, VMware, Information Architect
Tom Goering, Technical Publications-Principal Engineer, FICO
Chip Gettinger, VP of XML Solutions, SDL Structured Content Technologies Division